Beyond Behavior Modification

Beyond Behavior Modification

In my time consulting coaches across the country,  the #1 mistake I see coaches make when they set out to create a great culture is focusing on modifying behaviors rather than transforming ambitions and motivations.

Why is focusing on modifying behaviors a huge mistake? Because you set up a culture in which a reward or a punishment must always be present to accomplish anything. If your athletes only give their best when a reward or punishment is present, you create a culture dependent on extrinsic motivators. You will successfully modify behaviors but won’t build a culture founded on trust, love, and love for the program.

Creating a system of rewards and punishments is the fast track to results because it’s easier to modify behaviors than to transform ambitions and motivations. A system of rewards and punishments is also the quickest path for finding your team leaders and weeding out athletes who don’t belong on the bus. But in the end, focusing on modifying behavior by using rewards and punishments leads to a shallow and easily broken level of trust and loyalty between athletes and coaches. In the most critical moments of the season, no one will be motivated to go above and beyond for the sake of the program if the culture is focused on modifying behaviors.

Truly great Culture Coordinators resist the temptation to get fast results by modifying behavior and focus their attention on transforming the ambitions and motives of their athletes because they know it leads to more profound and longer-lasting success. Great Culture Coordinators teach their athletes how to be motivated by a love for the game, a love for teammates, and a love for the program. Athletes motivated by love in this way will go the extra mile in the most critical moments of the season because of their deep desire to contribute to something greater themselves and work in unity with people they have developed a deep bond.

In this first step of the Culture Coordinator System, you will learn how to assess your current culture and identify the best path toward a culture where athletes are motivated by a love for the game, a love for their teammates, and a love for the program. This chapter will transform you into a leader with a plan to build a championship culture.